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Innovation & Affordability Is The Heartbeat Of JetBlack
RIDE FASTER, HARDER AND HAVE MORE FUN FOR LESS.
We supply many quality products to road riders, mountain bikers, triathletes and recreational cyclists. At JetBlack we design and manufacture our own cycling products and distribute them world-wide. Our products are designed for riders, by riders.
Celebrating 15 years of business in Australia in 2020, the familiar black and orange JetBlack cycling brand has evolved.
JetBlack’s purpose statement today is ‘Love to Ride’. And its mission statement is ‘Accessible Performance’. Don’t confuse the brevity of these statements with any lack of thought or depth. JetBlack has driven the remarkable success of this Australian based company that is now a global brand.
Like many independent start-ups, JetBlack Cycling started small, originally operating out of storage facility with just two shelves of pallet racking.
But from those small beginnings, a lifelong passion for cycling along with consistent and significant investment into people and product development, has produced remarkable results, not only for JetBlack, but for their dealers and customers worldwide.
At JetBlack, cycling is not just business, it’s deeply personal
“We love the experience of riding and want our customers to enjoy that same experience. Our purpose was born out of a personal passion of mine for cycling which started right from my days as a child getting on my BMX and riding out into the suburbs, getting lost then finding my way home. Then as I got older discovering mountain biking in the 1990’s, commuting, and later getting involved in business and discovering a love of road riding. I am still a cyclist and love to ride.”
“Cycling throughout the seasons of my life has played a huge part in my own well-being. Four years ago when my daughter was facing a life threatening illness and my personal life was in tatters, being able to get out on the bike and ride long and hard by myself or connecting with mates, really helped me get through that season. It helped me stay physically and mentally strong during a very tough period. It has also been an incredible way to bond as a newly blended family with my 2 children, my new wife and her 3 children. I have learned so much about cycling through their experiences.”
JetBlack’s co-founder and Managing Director, Tony Simmonds
When it comes to product development JetBlack’s mission statement is ‘Accesible Performance’
JetBlack create products that are not only affordably accessible, but that perform as well as anything else on the market. A key part of JetBlack’s business has always been to import and wholesale a range of products to bicycle dealers throughout Australia. But unlike most other companies who do this, JetBlack has developed a global market for their own increasingly sophisticated products led by their newly launched JetBlack Volt smart trainer. JetBlack have been doing indoor training equipment for a while now, but the smart trainer trend and capability is very specialised and highly technical. The Volt, represents the culmination of four years’ hard work by JetBlack’s team of Australasian based experts, including 3 industrial designers, 3 electrical engineers, and 2 software developers. JetBlack’s products not only sell throughout Australia but also worldwide including most of the major cycling markets.
“Right from when we started we always had the desire to build an affordable yet performance driven brand”.
One of the key motivations for this was the ability to see potential improvements upon existing products, and through thoughtful innovation, make them even better and more affordable, and not just for Australians, but for cyclists all around the world.
JetBlack continue to invest into the development of their growing team and products.
“Its exciting times ahead. Our new smart trainer that’s hitting the stores this winter stands up to any product in the world.”
We are innovating around the high-tech end of smart trainers and taking things to the next level with the accessories you need when cycling indoors. Our indoor trainer studio accessories include a custom designed trainer table with grooves for devices, and a pivoting turning block which not only simulates actual cycling movement, but also reduces stress on your equipment when riding on any indoor trainer. And at the same time, we are also innovating with the everyday items such as water bottles, by making these easy to squeeze and cleverly tapered to make bottle cage entry that much easier.
“The feedback we’re getting on our latest smart trainer, the VOLT™, is phenomenal.”
“Dealers are loving how quiet it is. But we’ve also put a lot of work into our firmware. There’s a lot of coding to ensure that you’re getting a realistic ride when you’re going up and down hills, taking into account rider weight, bike weight, wind resistance at different speeds to get the correct power curves.“
Every product that JetBlack develops must align with their purpose, ‘Love to Ride’. As with many simple and elegant outcomes, JetBlack put a lot of thought and time into defining their purpose statement. But it’s not just about their purpose and products, it’s about their people, culture and community spirit. The JetBlack team is growing and currently in a recruiting phase bringing on people who align with their vision.
JetBlack’s company culture is underpinned by Family, Fun and Fitness.
“My team tell me that I’m fun, but not hilarious! I do take my work pretty seriously, but there is always room for a joke, a smile, lots of kindness and of course going for a ride,” says Tony.
“Within our company, we encourage the team to get on a trainer or get out for a ride during the work day. Every week the fridge is stocked up with fresh fruit, protein powders and nutritional supplements to support good nutrition too.”
“We’re very much about promoting cycling in Australia at grass roots level. We are really fortunate to be able to sponsor many events, teams and community fundraisers. I personally ride a number of fundraising events such as 180TC, supporting alcohol and drug addiction recovery as well as Rare Cancers Australia Canberra to Thredbo.”
JetBlack is a long term sponsor of Rocky Trail Events and also has a JetBlack mountain bike team and sponsor the GPM NRS (National Road Series) team with indoor trainers.
The love for your first bike as a young kid is something that never goes away. The love affair begun for KRUSH founder Matt D’Arcy Christmas 1986, waking up to his first BMX, which soon led to an affection for riding mountain bikes and dirt bikes – it’s that first sense of freedom!
As a teenager a side-step into the music business led to a 14-year career running a popular Melbourne recording studio, but the passion for riding both mountain bikes and dirt bikes never went away. When after work rides would lead to wheeling his mountain bike into the studio for a two-hour bike detailing session, it was clear the force was strong.
Inspired by the desire to develop a range of high end MTB maintenance products and a brand that riders alike could relate to, development began on the first two KRUSH products in 2015. After 6 months of R&D, KRUSH launched the KRUSH Premium Bike Wash and KRUSH After Wash Bike Spray at the 2016 global mountain bike event Crankworx NZ. With the full family in toe, the KRUSH adventure had begun. The KRUSH tour continued on to the 2016 UCI World Cup Cairns, 2017 EWS Derby, and a host of local events including The Mont 24, Cannonball, Bike Buller, Ignition and the opening of Maydena Gravity Park in 2018.
Fast forward to today, KRUSH has become known as one of Australia’s premium bike care ambassadors.
Producing innovative environmentally friendly, Australian made products, KRUSH proudly continue their support for cycling events across Australia. Check out the KRUSH events calendar for all the tour details.
https://www.krushoz.com/
In 1919 Henri Van Lerberghe won the Tour of Flanders by riding solo from start to finish. Before entering the Velodrome in Gent, he stopped and had a few beers. Afterwards on the podium he encouraged the people to go home because he was a half day in front of the peloton anyway. In that same year Lazer was founded, and just like Henri, we are at the front of the race. Leading the industry in innovation, design, safety and technology. Back when we started helmets were nothing like today, they were leather caps used by men riding steel bikes over the cobbled country roads of Belgium. The difference with the lightweight, adjustable, well ventilated and stylish helmets of today couldn’t be bigger. We carried our heritage from then through the years to create the sophisticated products of today. Our products are the result of almost 100 years of experience, passion and dedication. We are always trying to create the perfect blend of design, comfort, safety and technology. All of our products are designed in Belgium and are available in more then 50 countries. But we have never forgotten our roots, we still ride our products over cobbled farm roads and just like then, we strive to innovate improve and create what we ourselves would want to use. Lazer is passion, performance and the joy of riding.
https://www.lazersport.com/au/
In 1964 PEARL iZUMi was started by one man with a penchant for experimenting and a vision for what cycling apparel could become. Since then, we’ve hung onto that vision and have experimented tirelessly to innovate and refine our products. Our team of engineers and designers are committed to offering you the best technical gear to outfit your adventures. We have deep roots but we’re always looking forward.
https://international.pearlizumi.com/
PRO Community
Join the PRO Community and experience a better sports bicycle experience. Each of our products is born from relentless research, development and testing, utilising the latest material and design technologies. From professional athletes to casual riders, whether you are racing or cycling to the shop, PRO’s components help ensure you get the most from your bike. Achieve the perfect fit. Select the most comfortable saddle. And keep your bicycle in show-room condition with PRO’s components, tools and accessories.
While PRO sponsors and supports elite riders, from WorldTour teams to down-country mountain bike freestylers, you remain at the heart of everything PRO does. We understand that every cyclist has unique needs, driven by personal goals and individual anatomies. That’s why we continue to refine our products, to help you get more from your bike tomorrow, than you did today.
Why PRO
PRO offers you a better sports bicycle experience.
PRO relies on the feedback of riders to continually develop and refine products.
30-day Money-Back Guarantee on all PRO saddles.
PRO puts your needs at the centre of every product we develop.
Each PRO product boasts a Lifetime Warranty. *
Everyone at PRO is as passionate about riding bikes as you are.
* Based on an expected lifetime of 10 years.
SHIMANO NORTH AMERICA HOLDING, INC.
In 1961, a 3-speed bicycle hub displayed at the New York Toy Show was the catalyst for what would eventually become Shimano American Corporation. The popularity of 20-inch wheeled bikes with hi-rise handle bars fueled a demand for multi-speed hubs and Shimano was producing an affordable and reliable version that caught the attention of the industry. So much so, that by 1965, Shimano opened it’s first ever overseas sales office in New York City. The main purpose of doing this was to get quicker product feedback and to provide technical and warranty assistance to retailers selling bikes equipped with Shimano parts.
Shimano American has grown from that first modest office staffed by only three people to multiple distribution centers and sales and marketing offices. Today in North America, Shimano’s presence has grown to include Shimano North America Holding Inc., Shimano North America Bicycle Inc., Shimano North America Fishing Inc., G. Loomis, ITI, and Pearl Izumi. Even with changes in company name and addition of other market leading brands, All companies maintain the same goals as when the offices first opened: to ensure that Shimano always has a listening ear to provide feedback on relevant trends and needs of the North American market for both bicycle and fishing products and make those a reality for our customers. Additionally, a good product is often judged as such by the support that the company provides, and our offices are staffed with customer service personnel that can are able to handle all issues with ease via phone or online.
Shimano’s participation extends much further than the product, though. Through advocacy programs, ISO 14001 certification, and commuter / car pool programs for employees, Shimano practices good local citizenship, pursues continued access to those areas that are enjoyed by outdoor enthusiasts, and is committed to minimizing our impact on the environment.
About headquarters : SHIMANO INC.
Shimano Iron Works, the predecessor of Shimano Inc., was established in 1921 by Shozaburo Shimano in Sakai city, Osaka Japan. The first production was the bicycle single freewheel, required the greatest technical skill to produce. In 1951, the company’s name changed to Shimano Industrial Co., LTD.
We established Shimano American Corporation (current Shimano North America Holding, Inc.) as the first overseas sales office in 1965, while on the other hand Shimano Singapore Pte. Ltd. as the first overseas manufacturing base in 1973. In 1991, company name is changed to Shimano Inc. Currently we have expanded our networks worldwide with consolidated subsidiaries.
Since Shimano’s founding, Headquarters have remained in Sakai, the city of Shimano’s birthplace. Shimano Inc. is headquarters and has a wide range of functions, including planning, development, design, manufacturing, and various other support functions for supplying bicycle components, fishing tackle and rowing equipment.
https://bike.shimano.com/en-AU/home.html
SOKHYTE is a range of high performance 'tall' cycling and running socks proudly made in Australia. We now offer a technical range of running apparel.
SOKHYTE socks are a premium 7” double leg cuff sock with a custom fabric blend including cotton, nylon and elastane for a superior bunch free fit.. We incorporate an open weave Air-Lite mesh foot upper with a single layer of thread for extra comfort. The sock body features a compression band to support the arch and deliver premium stability to the entire foot.
Our socks are developed for the athlete who demands the maximum out of their apparel. These high performance 'tall' socks have the perfect mix of cotton, nylon & elastane, and offer the best possible mix of comfort, style and performance.
https://www.sokhyte.com.au/
Since 1990, Super B has been providing the best bike tools and bike repair service to various users in the bike industry. From the beginning, we are a group who love to ride a bike and enjoy repair bike by ourselves. Therefore, we put our passion into making good bike tools to improve our repairing efficiency.
Until today, Super B has spread this spirit to the world, including of bike shops, professional mechanics, home mechanics and athlete. In order to provide the best experience with Super B tools to our customers around the world, we have introduced a strict inspection system in every single one department from manufacturing to packaging, just would like to ensure every product we made is perfect, we believe it could help users to increase their trust with Super B.
Now, bike environment is an ever-changing industry, to overcome this situation, Super B will keep working hard to make more and more friendly products for all of you and write down the history belong to everyone who ever used Super B products around the world.
MISSION AND VISION
The higher mountain needs higher passion and insistence to challenge. Super B has came a long way to stand here.
Our goal is to build the excellent bike tools to improve the skill and technology in the industry, so that all users, no matter professional, home mechanic or DIY end users will benefit to Super B tools. Where the Super B is, where this goal comes together.
As being one of tool manufacturer in the industry, Super B commits to provide friendly environment to consumers, employees, partners and society. Bigger and younger team of Research Development and Sales of Super B is passionate in new product creativity and customer service reliability, so we’d produce more unique design than other traditional tools.
Super B will be committed to integrating Environmental, Social and Governance (ESG) considerations across the bike tool development cycle to fulfill the responsibility for the earth, then keep to improve the innovativeness to exceed the expectations of clients. With all element mentioned above, Super B will keep moving forward to present “Tool Excellence” to all of you.
https://www.superbiketool.com/
New advanced technology
The use of new technological methods and top quality materials result in tools with a long life span, safety designs ensure repair jobs without damages, customized solutions, excellent effectiveness, modern materials and ergonomic design provide good looks and safe use.
Customized solutions for excellent results
Our solutions offer adaptability to the bicycle parts of all producers. Our tradition, our own design, and constant technical development and modern technology keep us one step ahead.
Excellent durability
Unior hand tools finish many jobs faster and make working in tight areas easier. They are adapted to work on the latest bicycle models.
THE JOURNEY
It’s always been about the ride.
From day one (back in 1953), Vittoria has been creating properformance tyres.
Road tyres were our focus. Our first true love. Perhaps because of our Italian roots. They’re what our reputation is built on. And how we became renowned for putting tyres on the bikes of some of the world’s most famous riders. But speed is not our only friend. Performance, precision, perfectionism. Each played its part in making us a market leader. But it’s innovation that sets us apart. Our relentless pursuit of the next technology. The next design. The next material. The next level of performance.
It’s in our blood – a passion that keeps our tyres moving forward. With our ‘what if…’ mentality, it’s impossible not to. This curiosity has taken us off road. To a trail less travelled. And the challenge of new terrains, surfaces and conditions. By constantly pushing ourselves harder – and further – we’ve created a new generation of XC, enduro and eMTB tyres. And we won’t stop there.
We’ll explore the unexplored. Discover new possibilities – perhaps even whole new disciplines. You see, we don’t just make tyres. We make experiences for each and every rider. A worldwide community, looking forward to the ride ahead.
OUR BELIEF
Cycling can take us to places we’ve never been before.
As a child, cycling is our first taste of real freedom. And that first ride can lead us to some amazing places. Physically and emotionally. A lifetime of experiences – discoveries about ourselves and the world around us.
OUR PURPOSE
To bring new experiences to riders.
We help them get to the top of a podium; an undiscovered trail; to work without the car. Whatever their level – or ambition – we help them get something new out of cycling. Fuelled by our cuttingedge products. But realised by each of us.
THE RIDE AHEAD
Cyclists are always looking for the next
incredible experience.
The next ride, location, discovery.
The next improvement in performance –
however marginal.
By taking tyre innovation to the next level,
Vittoria is on that journey too.
Our search for new materials, designs,
products, and even categories is relentless.
Because there’s a world of possibilities on
the horizon.
The ride ahead.
And that’s what inspires us all.
